TrustArc Platform

Implements IAB Europe TCF v2.2, encoding user consent through the TC String and Global Vendor List for CMP certification in EU programmatic advertising.

Connects to multiple preference repositories with bidirectional synchronization and configurable collision-resolution rules backed by prebuilt connectors and APIs.

Represents highly configurable, granular consent and preference structures as a single source of truth across channels and topics.

Hosts a self-service center where individuals manage granular communication and data-use preferences over time (channels, topics, and purposes), with those choices enforced across connected systems.

Crawls the site to discover all cookies and tracking technologies in use, categorizes them by purpose (strictly necessary, analytics, marketing), and maintains the cookie declaration.

Stores an immutable record of consent transactions (what consent was given, when, to which version of the privacy notice, from which IP and session), as required for GDPR accountability.

Handles GDPR opt-in, CCPA/CPRA opt-out, LGPD, and other jurisdiction-specific consent regimes from a single implementation, applying the correct consent model based on visitor geolocation.

Monitors updates to privacy laws and regulatory guidance across jurisdictions and maps changes to affected data processing activities and controls in the program.

Assesses third-party processors and sub-processors against GDPR data processing agreement requirements and privacy control standards before data sharing.

Discovers personal data processing activities and their associated data flows, systems, and third-party transfers: the foundation for GDPR Article 30 Records of Processing Activities.

Captures, stores, and versions consent records with purpose, legal basis, and timestamp, providing auditable proof of consent for data processing activities.

Automates intake, identity verification, routing to data owners, and fulfillment of GDPR, CCPA, and LGPD data subject requests, access, deletion, portability, and correction.

Serves compliant cookie consent banners, stores granular consent by category, and integrates with analytics and ad tech platforms to enforce user consent preferences.

Provides structured DPIA workflows with pre-built templates for common processing activities, routing for DPO review, and documentation of risk mitigations.

Captures and tracks the data used by AI entities over time, including training-data provenance and lineage via data governance integration.

Classifies, assesses and mitigates AI-specific risks such as bias and robustness, with content libraries for regulations and frameworks including the EU AI Act, NIST AI RMF and ISO 42001.

Generates standardized documentation such as model cards and datasheets for auditors and regulators.

Documents trust, risk and security assessments, testing and validation results, and remediation evidence for AI systems.

Executes the fulfillment action across connected systems once a request is approved, deleting or redacting the subject's personal data and producing evidence that erasure was completed.

Tracks regulatory response deadlines (GDPR 30-day, CCPA 45-day) per request, escalates overdue items to named owners, and generates compliance reporting.

Handles data subject requests under GDPR, CCPA/CPRA, LGPD, and other privacy laws from a single intake workflow, applying jurisdiction-specific handling rules and response timeframes.

Queries connected data sources (CRM, email, databases, SaaS apps) to locate personal data for a given subject, automating the data retrieval step of access and deletion requests.

Verifies data subject identity using configurable verification methods (email OTP, ID document check, account authentication), before disclosing or deleting personal data.