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Privacy & Data Governance

Syrenis Consent & Preference Management Platform

Enterprise consent and preference management at scale for GDPR, CCPA, and IAB TCF.

Consent and Preference Management (CPM)

Syrenis Consent & Preference Management Platform Overview

What it does

The Syrenis Consent & Preference Management Platform is an enterprise Consent and Preference Management (CPM) system that collects, stores, and enforces user consent and communication preferences across websites, mobile apps, and downstream data systems. Built cloud-native and API-first, it applies the correct legal basis from a single implementation based on visitor geolocation, covering GDPR, CCPA and CPRA, and other regimes. A central consent record acts as one source of truth that propagates every decision to connected systems in real time.

How it works

Consent is captured through a JavaScript and TypeScript web SDK, configurable cookie banners, and REST APIs for headless, custom consent experiences. Site and app scanning discovers cookies, SDKs, and trackers, while geolocation rules apply GDPR opt-in or CCPA opt-out policies automatically. The platform follows a collect, match, harmonize, and honor model: captured choices are reconciled into a single profile and synchronized bi-directionally, in real time, with connected systems through a connector service and API hub. Immutable audit records log every consent event, and IAB TCF v2.3 and Global Privacy Control signals are supported for programmatic advertising.

Credentials and traction

SOC 2 Type II certified and Cyber Essentials Plus accredited, Syrenis is an IAB Europe registered Consent Management Platform implementing the Transparency and Consent Framework. It serves regulated FTSE 100 and Fortune 500 enterprises, including LexisNexis, across financial services, healthcare and pharmaceuticals, legal, media, and retail. A dedicated consent and preference management specialist since 2000, Syrenis operates from the United Kingdom and the United States.

Key Capabilities

mapped to solution categories
Consent and Preference Management (CPM)

Exposes consent management through REST APIs, enabling custom front-end consent experiences without being constrained to the vendor's UI components.

Implements IAB Europe TCF v2.2, encoding user consent through the TC String and Global Vendor List for CMP certification in EU programmatic advertising.

Connects to multiple preference repositories with bidirectional synchronization and configurable collision-resolution rules backed by prebuilt connectors and APIs.

Represents highly configurable, granular consent and preference structures as a single source of truth across channels and topics.

Hosts a self-service center where individuals manage granular communication and data-use preferences over time (channels, topics, and purposes), with those choices enforced across connected systems.

Crawls the site to discover all cookies and tracking technologies in use, categorizes them by purpose (strictly necessary, analytics, marketing), and maintains the cookie declaration.

Stores an immutable record of consent transactions (what consent was given, when, to which version of the privacy notice, from which IP and session), as required for GDPR accountability.

Handles GDPR opt-in, CCPA/CPRA opt-out, LGPD, and other jurisdiction-specific consent regimes from a single implementation, applying the correct consent model based on visitor geolocation.

Compliance

certifications
SOC 2 Type II

Integrations

compatible tools
AdobeBrazeGoogle AnalyticsHubSpotMarketoMicrosoft DynamicsSalesforceSAPServiceNowSnowflakeTealiumTwilio Segment

Implementation & support

Deployment model
SaaSSDK
Support channels
Documentation

Info last updated on August 12, 2026

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