Auth0 Identity Platform

Auth0 Identity Platform is a developer-centric customer identity and access management solution purpose-built for teams creating customer-facing applications. Unlike workforce IAM tools, Auth0 specializes in CIAM with features designed for consumer-scale authentication including social login, passwordless authentication, and progressive enrollment. The platform's API-first architecture and extensive SDK support enable developers to implement enterprise-grade identity features without sacrificing user experience or engineering velocity.

The platform operates through Universal Login for hosted authentication experiences and Auth0 Actions for serverless extensibility. Actions provide a drag-and-drop workflow editor where developers can inject custom JavaScript logic at authentication points using 2 million NPM modules. Auth0 Marketplace offers 100+ pre-built integrations for identity verification, consent management, log streaming, and security services. The Active Directory connector bridges on-premise directories with cloud authentication. WebAuthn support enables passwordless login with biometric authentication through progressive enrollment that lets users adopt passwordless authentication one device at a time without centralized configuration.

Auth0 safeguards billions of login transactions monthly for over 9,000 customers worldwide. Acquired by Okta in 2021 for $6.5 billion, Auth0 operates as an independent business unit backed by enterprise-grade infrastructure. The platform maintains SOC 2 Type II, ISO 27001, ISO 27018, CSA STAR, HIPAA, and PCI DSS certifications. Auth0 pioneered passwordless authentication in IAM and continues leading CIAM innovation with features like Credential Guard for breached password detection and support for FIDO2 passkeys. The platform serves companies ranging from startups to global enterprises across financial services, healthcare, retail, and technology sectors.